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PRESS RELEASE October 2014

Sweden will be present at Salone del Gusto and Terra Madre in Turin from the 23-27th of October with an interesting mix of small, high quality producers and food organizations from different regions in Sweden, such as Skåne, West Sweden and Sápmi. Locally produced reindeer, oysters, salmon, whisky, beer, honey, cheese, sourdough and crisp bread are some of the products that will be showcased.

Sweden is one of the up & coming culinary regions of Europe with a unique approach to food. The climate is diverse and the country stretches more than 1500 kilometers, from well above the polar circle to the fertile plains of the southern tip. Sweden covers nine climate zones, allowing for a rich diversity of flora, fauna and traditions with a very interesting regional cuisine.

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Exhibitors from the very north are VisitSápmi, Slow Food Sápmi and Renlycka. Sápmi is the name of Sámi land traditionally inhabited by the  Sami people and reindeer management.  The Swedish part extends from central Sweden in Dalarna to Lapland - immense forests, beautiful lakes, mountains and rivers. VisitSápmi is the Sámi initiative to organize and promote sustainable and ethical Sámi tourism, including the development of the Sápmi Experience - a quality label for Sámi entrepreneurs as a traveler’s guide to the Sámi way of life. The company Renbiten is presented in Salone del Gusto and they combine herding with its own processing, shop & cafe and Sami experiences.

Slow Food Sápmi (SFS) is an organization that includes the Sámi regions of Sweden, Finland, Norway and Russia, and represents Sámi food entrepreneurs and Sámi people interested in Sámi cuisine and the sustainable use of natural resources. Renlycka is a quality label that is co-owned by reindeer farmers. Reindeer  meat is wild, exotic and healthy meat that offers a taste of genuine Sámi food culture.

The producers represented at Salone del Gusto are Idre Ren & Vilt, Lapplandsvilt, FjällviltRenprodukter and Brurskanken Rein, Norway with different products made from reindeer meat, like dried sausage and a Sámi specialty called souvas - meat which is first salted and then smoked

The beautiful southern Swedish region of Skåne acts as Sweden’s main pantry – in spite of being a relatively small area, Skåne  produces a third of the country’s food. Producers here make a wide range of beverages like cider, juice, vodka, beer, whisky and wine. The region also provides fish caught along the coasts, wild venison from the forest, and sugar beets, wheat and apples from its fields. It offers all kinds of food experiences – from smokehouses to fine dining restaurants. The organization Taste of Skåne is focused on developing small-scale food production and culinary tourism.

The exhibitors from Skåne are: Röstånga Mölla, a small family business selling extra-fermented sourdough bread baked in their farm bakery using freshly milled organic flour (the family also manages several cafés in Skåne); Spirit of Hven Backafallsbyn, a family owned distillery located on the small island of Hven offering organic oak-matured whiskey, Aquavit and organic gin and vodka, the final distillation of which is carried out in unique copper stills; and Gylleneidens Naturskafferi and Bidrottningen, who produce marmalades, berries, wild herbs and honey using traditional methods in order to preserve as much flavor and aroma in the products as possible.   

www.rostangamolla.se    www.hven.com    www.gylleneiden.se  www.bidrottningen.se 

With its varied landscape - breathtaking coastlines, beautiful countryside, lakes and deep forests - West Sweden is an ideal destination for gastronomic exploration.  The area is renowned for having some of the best shellfish in the world. Due to the cold and clean waters, shellfish grow slowly here – yielding a wonderfully fresh salt-sea flavor. Visitors can learn how to catch and cook them on a seafood safari. The inland forests provide a variety of game, berries and fresh fish, whilst the countryside produces fine cheeses, beer and schnapps. Gothenburg, the gateway to West Sweden, is a green coastal city with a lively cultural scene and top-notch cuisine with no less than five restaurants with Michelin stars.

The producers from West Sweden include: The smokehouse in Strömstad, Everts Sjöbod, Östra Gärde farm and Gettergoda Gelato. They will present locally raised oysters and mushrooms, ecological smoked salmon and salted mackerel, porter beer and artisan goat’s milk ice cream.   

From the county of Jämtland in the north of Sweden, Mörsjö Deli, a family-run business and manufacturer of gourmet specialties, introduces their Tunnbröd (thin bread), made for centuries according to their ancient recipe. It goes great with appetizers. www.morsjo.se 

Eldrimner, a national center for artisan food, provides knowledge, support and inspiration to food artisans throughout Sweden. Six small dairies and farms from different regions in Sweden are represented through Eldrimner - Skärvångens bymejeri, Hagelstads Gårdsmejeri, Skogens Sköna Gröna, Rältagården, Hara Gård and Resville Mathantverk. They will have samples ofdifferent kinds of cheese, ham, crispbread, juices, nectars and jams and processed pine products like syrup.

Meet us at: Pavillion  Ovale stand  6H021-6G022

Friday 24- Sunday 26 at h 15.00, 16.00 and 17.00: presentations and tastings

Sweden – the new culinary nationA vision formulated by the Swedish Ministry for Rural Affairs in 2008 in order to promote Swedish cuisine and agriculture. Long, bright spring and summer evenings, diverse produce and manufacturing methods, a unique natural environment and world-class chefs make Sweden a culinary nation well worth discovering.

About Try Swedish: Try Swedish is an open invitation from Sweden to food lovers all over the world to taste and explore the culture of a country rich in natural ingredients and epicurean ideas.

Follow #TrySwedish on Facebook, Twitter (@TrySwedish), Instagram and on our blog

More information about the exhibitors and their products including photos in high resolution:www.tryswedish.com

FOTO imagebank Sweden: http://imagebank.sweden.se/search/food+%26+drink

ABOUT BUSINESS SWEDEN  Business Sweden facilitates and promotes the growth of Swedish companies abroad and investment opportunities for foreign companies in Sweden. www.business-sweden.se/en/

ABOUT VISITSWEDEN VisitSweden is a communications company that works to promote the brand of Sweden and the Swedish destinations and experiences internationally. www.visitsweden.com

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Wir können vom herbstlichen Schweden gar nicht genug bekommen! 😍 So wie hier, zwischen Victoriahuset und Läckö Slott. Habt ihr auch schöne Herbstfotos aus Schweden? Ladet sie hoch und taggt uns! Das schönste Foto (die Jury ist bestechlich 😉) wird hier unter Nennung des Accounts veröffentlicht.

Hier lässt es sich ganz gut aushalten. Im schwimmenden Hotel und Restaurant “Salt och Sill” auf der Insel Klädesholmen. #Westschweden (på/i Salt Och Sill Klädesholmen)

Westschweden ist wettertechnisch immer für eine Überraschung gut… Auf dem Weg von Västergötland nach Bohuslän hat es “Katzen und Hunde” geregnet. Aber kaum hatten wir die Tjörnbrücke überquert, würden wir mit Sonne satt begrüßt. 😍 (på/i Klädesholmen)

Die wahrscheinlich schönste Brücke Schwedens! #Tjörnbron (på/i Tjörnbron)

Restaurant with a view. In a museum! #vatten #akvarellmuseet #skärhamn (på/i Vatten Gourmet & Café)

Herbstgrüsse von der westschwedischen Küste. Hier seht ihr Skärhamn auf der Insel Tjörn, in straaahlendem Sonnenschein! ☀️☀️☀️ (på/i Tjörn, Skärhamn)

Bjertorp Slott in Westschweden war ganz früher mal ein Gestüt für Ardenner Pferde. Schweden galt sogar als eines von vier Hauptzuchtgebieten dieser massigen Kaltblüter. Den Namen des flauschigen Kollegen unten rechts wissen wir leider nicht, aber er tat zumindest halb interessiert (“Jaja, ich höre euch mit einem Ohr zu…”), als wir ihn gestern Nachmittag besucht haben. Vielleicht hat er sich auch einfach nur gefragt, welche komische Sprache wir da mit ihm sprechen? 😉 Unsere mitgebrachten Leckerlies hat er dennoch wohlwollend entgegen genommen. #TeamTiere (på/i Bjertorp Slott)

Auf Schloss Bjertorp gilt: Nur das Beste für die Gäste. 🍴😋👌 (på/i Bjertorp Slott)

Herbst steht ihm gut, dem jüngsten Schloss von Schweden. Schloss Bjertorp, erbaut 1911-1914. Damals bewohnt von gerade mal sieben Personen. Heute gibt es hier 35 Hotelzimmer. #Westschweden (på/i Bjertorp Slott)

Das Restaurant Sjöboden in Spiken ist ein ganz heißer Tipp, wenn man mal in der Nähe ist. Lässt sich zum Beispiel super mit einem Besuch bei Läckö Slott verbinden. Wer dieses Jahr noch her möchte, dem sei das letzte Wochenende vor Weihnachten ans Herz gelegt. Da findet hier im Hafen von Spiken ein gemütlicher Weihnachtsmarkt statt! 🎅🎄🎁 (på/i Sjöboden)

Postkartenidylle in Westschweden. Hier nach einer kurzen Fahrradtour von Läckö Slott nach Spiken, dem größten Hafen im Vänernsee. (på/i Spikens Brygga)

Schon lange vor Astrid Lindgren fand Pippi’s “Kleiner Onkel” offensichtlich Erwähnung in aufwändigen Deckenmalereien in Läckö Slott… 😉🐴🎨 (på/i Läckö Slott)

Läckö Slott in Westschweden. Ohne Filter! #Naturschönheit (på/i Läckö Slott)

Guten Morgen Vänernsee! 👋 (på/i Naturum Vänerskärgården - Victoriahuset)