The City of Stockholm is improving service for visitors and Stockholmers by moving the tourist office to a more central location in Kulturhuset at Sergels Torg 3. The name will also change to Stockholm Visitor Center. Stockholm Visitors Board will run the new visitor center, which opens Tuesday, April 3 at 9:00 a.m.

“Tourism to Stockholm has doubled in the last ten years, and the hospitality industry generates 22,000 new jobs in Stockholm annually. A strategic location by one of the city’s biggest attractions will broaden service for visitors, international students, and professionals who have chosen to work in Stockholm, as well as for Stockholmers,” says Ulla Hamilton (M), Enterprise Commissioner for the City of Stockholm, and chair of Stockholm Business Region.

In conjunction with the move to Kulturhuset, the tourist office will change names to Stockholm Visitor Center. The new name better reflects the existing operation. 

“Stockholm is growing, both in population and as a tourist destination. Our goal is for the visitor center to be part of the Stockholm experience. With the new name and the location in Kulturhuset Stadsteatern, we want to make it easier for visitors and Stockholmers to discover more of Stockholm,” says Peter Lindqvist, CEO of Stockholm Visitors Board.


The tourist office has had 444,000 visitors annually at the previous address on Vasagatan. The tourist service at the Stockholm Visitor Center is only one of the services for visitors. Through Visitstockholm in several social channels, we have 91,000 followers and 4.5 million visits to visitstockholm.com.

For information, contact:

Press contact Ulla Hamilton: Tobias Nässén through M press office number +46 8 508 29 222

Press contact SVB: Ann-Charlotte Jönsson, PR Manager Stockholm Business Region,
phone: +46 8 508 28 507

Facts about the hospitality industry

  • Stockholm is one of the fastest growing and most popular destinations in Europe.
  • Stockholm is the engine of the Swedish hospitality industry and accounts for 42 percent of total sales.
  • There were a total of 11 million commercial overnight stays (hotel, hostel, cottage villages and camping) in Stockholm County in 2013. This represents a doubling in ten years. Most international overnight guests are from Germany, followed by the UK, US, Norway and Finland.
  • Kulturhuset Stadsteatern is Stockholm’s biggest destination, with 2.9 million visitors in 2012.
  • Sales from tourism, i.e., what visitors spend, amounted to SEK 26 billion in Stockholm County in 2012.
  • The tourism industry in Stockholm County generated nearly 22,000 full-time jobs in 2012, mainly in hotels, restaurants and retail. In the last ten years, employment has risen by 37 percent.
  • 444,000 visits were made to the tourist office in 2012.

Facts: Facts about the tourism industry in Stockholm 2012

Stockholm Business Region’s mission is to promote and develop Stockholm as a business and tourism destination, together with its subsidiaries Stockholm Business Region Development and Stockholm Visitors Board. Stockholm Business Region is wholly owned by the City of Stockholm and promotes the brand Stockholm - The Capital of Scandinavia.

www.stockholmbusinessregion.se 
www.visitstockholm.com 
www.investstockholm.com